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Very soon, for the first time in history, the Philippine middle class is set to become the country’s predominant class, with government planners aiming to make this a reality as early as 2040. The expansion of the country’s middle class has been a long and bumpy road but, thanks to a combination of rapid economic growth and an increase in high-paying technology and business process outsourcing (BPO) jobs, Filipinos have begun to experience improved living standards, access to better opportunities, and the ability to plan for brighter futures.
The signs are all around, with newly empowered Filipinos buying luxury goods and real estate at record rates. Critically, Filipinos are now also taking more frequent foreign trips, not for work but for recreation. Led by pioneers like Maya, the financial technology sector has also grown in tandem with this shift, with digital payment technologies paving an even wider path for even greater financial empowerment.
Together, these positive prospects have made credit more available than ever. The rate of credit card application in the Philippines is rapidly accelerating as lenders foresee growing incomes and a more bullish consumer market. Always on the pulse of the Filipino consumer, Maya has also entered the credit card market with the uniquely compelling Landers Cashback Everywhere Credit Card, an offer exclusive to Landers Superstore members.
Landers Cashback Everywhere Credit Card: New Financial Power in Your Wallet
The Landers Superstore shopping club is an especially poignant symbol of the Philippines’ rapidly expanding middle class. Landers offers access to premium local and imported items at affordable bulk rates, making it a favorite grocery destination for today’s emerging Philippine middle class.
The Landers Cashback Everywhere Credit Card further expands the price advantages of shopping at Landers by providing cardholders up to 5% cashback at the superstore, 2% on dining, and 1% on all other qualified transactions.* Best of all, cardholders can also enjoy an annual cashback cap of PHP 200,000, making the Landers Cashback Everywhere Credit Card one of the best options for those wanting to complete a credit card application.
How Credit Cards Are Positively Impacting the Newly Upwardly Mobile
With the benefits mentioned above, the Landers Cashback Everywhere Credit Card stands out as more than just a payment tool. Its reward structure makes it a gateway to smarter spending and better money management. Here's how credit cards like the Landers Cashback Everywhere Credit Card are reshaping the lives of the emerging Philippine middle class:
1. Turning Everyday Spending into Rewards
With the Landers Cashback Everywhere Credit Card, cardholders earn up to 5% cashback on purchases at Landers, 2% on dining experiences, and 1% on all other qualified purchases. With this credit card, cardholders pay less the next time they shop at Landers, helping them make the most of every peso they earn.
This card is especially helpful if you’re a Landers member and a frequent shopper at the superstore. When you shop at Landers, you’ll start with a base cashback rate of 3% if your total credit card spending is below PHP 20,000. This rate increases to 4% when you spend a minimum of PHP 20,000, wherever you use your card, and then it increases further to 5% when you accumulate a total qualified credit card spending of at least PHP 50,000 during the month.
2. Flexible Payments for Essentials, Emergencies and More
The Landers Cashback Everywhere Credit Card also provides basic credit card functions, allowing cardholders to safely defer payments for a few weeks, providing them additional buying power until the current billing cycle ends. It also comes with a useful cash advance feature that allows up to 30% of the cardholder’s credit limit to be withdrawn from any Visa-supported ATM. This flexibility provides a valuable safety net and enables middle-class families to afford big-ticket items and navigate emergencies more easily than with just cash alone.
3. Building a Credit History for the Future
Responsible credit card usage gives Filipinos an opportunity to establish a positive credit history. Even now, strong credit histories built from proper credit card use are unlocking financial milestones for middle-class Filipino families, with many now taking on high-quality car loans and home mortgages as well as loans to establish businesses.
4. Making International Transactions Hassle-Free
Supported by Visa, the Landers Cashback Everywhere Credit Card is widely accepted globally, making it an excellent travel companion. A growing number of Filipinos have it as their only credit card, using it for everything from booking flights and accommodations to paying for meals abroad.
5. Encouraging Smart Spending Habits
The integration of credit cards with financial management applications like the Maya app has changed how Filipinos handle their finances. With the Maya app, cardholders have access to real-time spending tracking and notifications, enabling wiser, timelier spending.
6. Enhancing Online Shopping Experiences
With the rise of e-commerce, credit cards have become essential for anyone seeking to break free of their local market’s geographic constraints. As a Visa credit card, the Landers Cashback Everywhere Credit Card can be used to facilitate safe transactions at tens of millions of online merchants, giving the emerging Filipino middle-class easy access to a wide selection of products and services. It also offers seamless transactions and cashback benefits for cross-border shopping, which means cardholders can also earn cashback points while enjoying purchases from international retailers.
Experience a Better Way of Living with the Landers Cashback Everywhere Credit Card
The growth of the Filipino middle class represents a new era of economic opportunity and financial independence. Though many services have emerged to cater to this widening cohort, the Landers Cashback Everywhere Credit Card by Maya is one of the most compelling options to have come out, so far. The exclusive black credit card offers a powerful combination of valuable rewards and thoughtful small touches that make it a must-have for all Landers Shoppers.
If you’re already a Landers member, simply download the Maya App and get an upgraded Maya account to begin your application. If you don’t have a Landers membership yet, visit your nearest Landers Superstore or apply for a Landers membership to get started. With a Landers Cashback Everywhere Credit Card, you not only become part of the Philippines’ smart shopping elite but also gain invaluable tools for building a more secure financial future.
*Transactions that don’t qualify include: cash in, cash advance, quasi cash purchases, casinos and gambling, fuel, supermarket, pharmaceuticals, utilities, telco, and government.
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