How to Ensure There Is Seamless Customer Experience Between Your Online and Physical Stores
Keeping the customer experience coherent within just a physical store or just a website is one thing. However, as soon as your business starts operating in both the real world and the digital domain, you may start experiencing consistency issues across your operations. Brand perception, inventory management, and even payments may become disconnected, potentially slowing your business’s growth.
When gaps exist between your online and offline channels, your brand can be impacted in several ways. Customers may begin to experience inconsistent pricing or product availability, leading to frustration. Mismatches between online and offline information may make your business seem untrustworthy, degrading its brand. Disconnected systems can also cause errors in inventory management, order fulfillment, and customer service, costing you sales and invaluable customer loyalty.
As a digital payment pioneer in the Philippines, Maya has long been enterprises’ partner in bridging digital and physical shopping experiences. Maya internet payment solutions have become the industry standard, ensuring all customers can have their preferred online payment processed, in-store or over e-commerce websites. Here are some quick tips to guarantee flawless payments and customer experiences throughout all your business operations.
1. Offer Unified Online and Offline Payments With Maya Business Solutions
Ensure customers enjoy the same convenience regardless of where they shop by implementing Maya’s payment solutions in-store and on your website. On the digital side of your business, you can accept the entire spectrum of online payments by integrating Maya Checkout into your website as well as Maya Payment Links and Maya Invoice Payments for accepting payments over email and social media messaging apps. You can also order a Maya Terminal device to accept card and QR payments at your physical store. Having a unified system that accepts all payment options avoids scenarios where stores lose sales because they can’t process payment methods that customers want to use.
2. Link Your Payments with Your Inventory
Manually reconciling payments, sales, and inventories can often give your online customers an inaccurate picture of stock availability. Your e-commerce website might indicate that stocks of a desired item are available when, in reality, they were recently purchased by another customer at a physical store. This can lead to dissatisfaction and payment issues when it turns out there are no stocks left to send to your online customers.
The Maya Terminal links to your store’s electronic cash register (ECR), making it easier to integrate your inventory system across all your digital and physical channels. This gives customers and inventory managers stock level information in real time, vastly improving both operational efficiency and customer satisfaction.
3. Use Maya Plugins for Quick E-Commerce Platform Integrations
When brick-and-mortar businesses go digital, they may receive complaints that their online experience isn’t as pleasant as the in-store equivalent. If you already use popular e-commerce platforms like Shopify or WooCommerce, Maya offers plugins that enable you to start accepting all digital payments in just a couple of hours. These plugins enable you to create a trustworthy, frictionless checkout experience that mirrors your in-store operations.
4. Keep Your Pricing Consistent
Unless you’re running a promotion to increase the use of a channel, price uniformity is usually expected across your entire business. For that reason, you’ll need to make sure that any offer that’s available online is also honored in-store, and vice versa. This consistency reduces customer confusion, builds trust, and encourages customers to explore all your channels rather than just one.
5. Offer Store Pickup Services
Allowing customers to order online and pick up their purchases in-store provides some distinct benefits. It saves customers time browsing and queuing up for payments while also increasing foot traffic to your physical store. This foot traffic can help boost your physical store’s social proof, giving you additional sales opportunities. Customers who go to your store for pickup may also be enticed to buy additional items, boosting your store’s average customer value (ACV).
Offer Singularly Fantastic In-Store and Online Customer Experiences With Maya Business Solutions
Maya offers the best online payment processing solution for both online and brick-and-mortar environments. Whether you just want to add an online payment gateway or set up a comprehensive integrated payments system for all your sales channels, Maya has everything you need. Sign up for Maya Business today to offer consistently delightful customer experiences, wherever your customers are.
Signing up for a Maya Business account gives you a high-interest Maya Business Deposit account for settling your online and in-store payments. Your account comes with an industry-leading 2.5% per annum interest rate, earning you PHP 25,000 in interest per year for every PHP 1 million deposited. You can also use your Maya Business Deposit account to transfer cash to partners and suppliers for free via InstaPay and PESONet, saving you cash on day-to-day transactions.
If you’re thinking about setting up a new e-commerce site or physical store, you’ll be glad to know that new Maya Business users can receive a Maya Flexi Loan offer of up to PHP 2 million within just 3 months. With your Maya Flexi Loan, you’ll have even more options for safely navigating your upcoming expansion. You can also get better future loan offers just by using Maya as your primary processor for all wallet and card payments at your physical and online stores.
Sign up for Maya Business today and begin offering top-tier payment experiences to all your online and in-store customers.
