Running an online store is more than just uploading pictures and details of your products and waiting for sales to happen. The truth is, your product pages play a huge role in whether visitors click that “Buy Now” button or abandon their carts without a second thought. From visuals to payments, every element influences conversion.
Indeed, the way you build your product pages can make all the difference in growing your business, especially if you’re using platforms like Shopify. Specifically, when it comes to seamless checkout experiences, choosing the right Shopify payment gateway in the Philippines increases the chances of buyers completing purchases with ease and confidence.
In this guide, we’ll explore essential tips to help you turn casual browsers into paying customers—right from your product pages.
1. Do the Basics Better Than Most
Let’s begin with the foundation: product images, pricing, and descriptions. These should always be present on all product pages. But, more importantly, they need to be better than what your competitors offer. For example, when it comes to images, don’t upload just one generic photo. Instead, include multiple, well-lit images for each product variant—whether it’s size, color, or style. Better yet, add short demo videos (even just 20–30 seconds) so you show the product in all its important angles and even showcasing how it is used in real life.
Fortunately, you don’t need to hire a developer to achieve this goal. Platforms like Shopify make it simple to build professional-looking pages using drag-and-drop tools.
2. Optimize for Mobile
Next, remember that many Filipino customers shop primarily on their smartphones. This makes mobile optimization absolutely essential. To improve usability, stack product images vertically so users can swipe through them easily. Also, enlarge tap areas for buttons, remove unnecessary clutter, and ensure text is readable without zooming. And for smoother navigation, consider adding a sticky menu or “back to top” button to help users easily explore your page.
3. Write Product Descriptions That Speak to Aspirations
Once your visuals are strong and your site is mobile-friendly, focus on what your product says and how it says it. Don’t just list features or specs. Instead, speak to your customer’s lifestyle or emotions. For instance, instead of writing “Made with essential oils,” try: “Turn your room into a calming escape with our lavender-scented soy candle. Perfect for winding down after a long day.” This kind of storytelling helps the shopper envision the product in their life, which increases emotional connection and conversions. Additionally, keep your tone natural, as if you’re chatting with a friend. This will make your product description clear and more authentic.
4. Be Upfront with Vital Information
Building trust starts with transparency. That means clearly displaying the price, any discounts, and shipping information on your page. For example, if you’re offering a sale, highlight both the original and discounted prices and spell out the savings—like “Save PHP 300 today.” Similarly, show shipping costs (if any) and timelines right away.
Equally important, even the most interested buyers hold back just in case the product doesn’t work out. Ease their worries by clearly stating your return and refund policy. Let them know they can return items within a specific timeframe or get a refund for damaged goods. A simple sentence placed below your call-to-action (CTA) button or near the checkout area can go a long way in building trust and professionalism.
5. Create Impossible-to-Miss CTA Buttons
Speaking of the CTA button, even the best product page won’t convert if your visitors can’t find the “Buy” button. So, ensure your CTA buttons, such as “Add to Cart” or “Buy Now”, are prominently displayed and easy to tap on both desktop and mobile. Further, use a contrasting color so they stand out, and place them strategically above the fold and after the product description. That is, make sure the CTA button is visible even without the user scrolling the page down.
You can also create a sense of urgency with messages like “Only 3 left in stock” or “Sale ends tonight.” Just be honest; Filipino shoppers value sincerity, and fake scarcity can hurt your credibility.
6. Show Social Proof
Buyers trust other buyers more than they trust brands. That’s why social proof is one of the most powerful tools you can use on your product page. So, include reviews and ratings, ideally with user-submitted photos. Better yet, feature a “Worn by You” or “Customer Showcase” section, where past customers share their experiences. These testimonials reassure new customers that your product delivers what it promises.
7. Make Payments Simple and Local
Don’t lose customers at the final step: checkout. One of the biggest reasons for abandoned carts is a complicated or unfamiliar payment process. That’s why it’s crucial to accept payments through trusted, familiar channels your customers already use.
The Maya Plugin for Shopify makes it easy to install the Maya Checkout payment gateway, with no advanced coding skills or knowledge required. In just a few simple steps, you can start accepting debit card, credit card, e-wallet, and QR Ph payments directly on your Shopify store.
Shopify’s default payment system isn’t available locally, which is why Maya Checkout was built specifically with Filipino merchants in mind. This makes it one of the most reliable solutions for setting up a Shopify payment gateway for Philippine e-commerce stores, ensuring customers can pay quickly, securely, and confidently.
Keep Your Customer Top-of-Mind When Creating Product Pages
At the end of the day, your product page is more than just a digital shelf. It’s your pitch, your proof, and your brand’s voice all in one place. That’s why every detail matters. By optimizing each section of your product page with purpose and accepting the most popular local payment options, you’re not just increasing conversions; you’re building trust, encouraging repeat business, and making your store stand out in a crowded marketplace. So, sign up for Maya Business today and create a smoother, more enjoyable experience for your customers.
Setting up a Maya Business account lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. Furthermore, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, letting you save more.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, allowing you to have another funding source to further develop your business. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today to enjoy the benefits of Maya Business solutions.
