Small or medium-sized enterprises (SMEs), by default, tend to be demanding to run, and launching an e-commerce store can, in many ways, make such an operation even more complex. Unlike large corporations with dedicated teams for web development and customer experience management, SME owners often find themselves juggling multiple roles. They might handle inventory, marketing, and customer service—all while trying to build a functional, user-friendly online store.
Yet, despite these challenges, selling online presents enormous opportunities for business growth. A well-optimized online store expands your customer reach beyond the physical limitations of a brick-and-mortar establishment and helps you generate sales around the clock. With the right features in place, even a small business can compete with larger players by offering a seamless and professional shopping experience.
That’s where we at Maya Business come in. We’re here to help SMEs in the Philippines establish a strong digital presence with smart, scalable payment solutions. To ensure your online store is built for success, let’s take a closer look at the essential features that will help you maximize efficiency, improve customer experience, and drive conversions.
Reliable Payment Processor
Few things will turn customers away faster than an unreliable payment system. If your system is slow, not secure, or limited in its compatible payment options, you risk losing potential buyers at the final step. Conversely, an effective payment processor that’s well-integrated into your chosen e-commerce platform guarantees that transactions go through without a hitch, which, in turn, can reduce cart abandonment and build trust.
Maya Business’s Shopify payment gateway makes it easier than ever for entrepreneurs on the popular platform to accept payments. This handy Shopify plugin allows you to easily install Maya Checkout, our flagship payment gateway product, so your customers can easily pay using the payment method of their choice, be it debit card, credit card, e-wallet, or QR Ph. Setup for this plugin is also easy to complete in just a few steps, so you’ll spend less time wrestling with any technical problems and more enjoying the cutting-edge functionalities Maya Checkout has to offer.
Intuitive Navigation
When customers land on your site, they should be able to find what they need in just a couple of clicks. Well-thought-out navigation helps shoppers complete any tasks they set out to do effortlessly, whether they’re trying to make a purchase, contact you, or simply browse your catalog. The best way to create an intuitive structure is to design a logical organizational structure for your store’s menu using clear labels and well-defined categories. A sticky navigation bar can provide easy access to key sections like product listings, FAQs, and customer support.
Informative Product Pages
Shoppers rely on product pages to make informed purchasing decisions, so each listing should provide all the details they need at a glance. High-quality images, clear descriptions, and transparent pricing all help them feel more confident in a potential purchase. Beyond listing features and specifications, a well-crafted product page should highlight the benefits of the item and clarify how it addresses common customer concerns or pain points.
Effective Product Filtering System
A large product catalog can overwhelm shoppers if they don’t have a way to narrow down their choices. A well-designed filtering system allows users to refine their search based on attributes like price, brand, size, or availability, which makes the browsing experience more efficient. Filters should be easy to use and prominently displayed without cluttering the page. Let customers apply multiple filters at once to help them zero in on exactly what they need without unnecessary scrolling.
Accessible Support/Help Center
Even with a well-optimized site, customers will occasionally need assistance, and having accessible support options can become the cherry on top of their shopping experience. Set up a dedicated help center with FAQs, troubleshooting guides, and contact options to help customers find answers to common questions easily. Offering multiple support channels—such as live chat, email, and phone support—helps accommodate customers with both urgent and non-urgent concerns. Many will also appreciate the opportunity to communicate with you through the platform they’re most comfortable with.
Provide a One-of-a-Kind Online Shopping Experience with Maya Business Solutions
With the right partner in your corner, you’ll gain the tools and knowledge you need to stay on top of your e-commerce operations effortlessly. Sign up for Maya Business today and avail yourself of our top-of-the-line business banking, disbursement, and payment solutions.
One of the leading advantages of a Maya Business account is that it lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. You can also send money to your partners and suppliers for free via InstaPay and PESONet, so you’ll have fewer fees to worry about and more opportunities to save instead.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months; you can use this funding to support your regular operations or chase promising opportunities to grow. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Open an account with Maya Business today and build the online store of your customers’ dreams.
