About 70% of online shopping carts are abandoned before checkout is complete, according to studies by the Baymard Institute. That’s a staggering number of missed opportunities, especially for businesses in the competitive Philippine e-commerce landscape. Often, the root cause isn’t product appeal or pricing, but the checkout experience itself. Even small points of friction can quietly drive customers away.
At Maya, we understand that a seamless checkout process can make all the difference. That’s why we empower Filipino businesses to turn missed opportunities into completed sales with flexible online payment solutions. Whether you're just starting out or scaling fast, we provide the tools to support growth at every stage.
Want to ensure a more user-friendly checkout system? Here are practical, high-impact strategies you can adopt today to reduce cart abandonment and boost conversions.
1. Enable Multiple Payment Options
Every lost sale often boils down to this simple truth: customers abandon checkouts when their preferred payment method is missing. This is especially true in the Philippines, where payment habits vary widely, from mobile wallets and QR codes to traditional debit and credit cards. Limiting your options at checkout can instantly cut your sales potential significantly.
To gain a crucial edge, adopt a solution that makes it effortless to accept a wide range of payment types. For Shopify merchants looking for a trusted and versatile Shopify payment gateway in the Philippines, the Maya Plugin for Shopify stands out. Designed with local customers in mind, it integrates seamlessly, allowing you to accept payments made via credit cards, debit cards, e-wallets, and QR Ph. With a user-friendly setup and reliable customer support, it's a hassle-free way to upgrade your checkout process.
By offering more payment choices, you minimize the risk of losing sales due to incompatible payment methods. This enhances the checkout experience, instills customer confidence, and encourages successful transactions, positioning your business as a leader in client-centric commerce.
2. Streamline the Checkout Flow
A complicated or time-consuming checkout process can be just as detrimental as a lack of payment options. Every extra step or field increases the chances that a customer will drop off before completing their purchase. Long forms, unexpected account requirements, and unclear instructions all contribute to this silent friction.
Improving the flow starts with evaluating your existing checkout setup. Are you asking for more information than necessary? Is the process intuitive on both desktop and mobile devices? Can users complete a transaction quickly, without confusion or delays? These small refinements can significantly boost your conversion rate.
Ultimately, the goal is to remove anything that interrupts or frustrates the customer’s path to purchase. A clean, logical, and responsive checkout experience not only encourages completion but also leaves a better impression that can lead to repeat sales and stronger customer loyalty.
3. Enable Guest Checkout
Forcing shoppers to create an account before they can complete a purchase is one of the fastest ways to lose them. While account creation is helpful for loyalty programs or future marketing, it shouldn’t be a barrier to buying, especially for first-time or one-time customers.
Allowing guest checkout gives buyers the freedom to complete their transaction without unnecessary steps. This approach reduces hesitation, accelerates the path to purchase, and builds customer trust by showing them that you value their time. You can always invite them to create an account after the sale, when their interest is already confirmed and their experience has been deemed positive.
This small adjustment in your checkout flow can make a big difference in driving successful transactions and keeping shoppers engaged. It creates a smoother, more accessible shopping experience—exactly what today’s customers expect from online stores.
4. Display Trust Signals and Security Assurances
Even for ready-to-buy customers, a checkout page that feels untrustworthy can quickly turn confidence into doubt. Trust is a critical factor in online purchases, especially when it comes to payment. Without clear signals that your site is secure and professional, buyers may abandon their carts before clicking “pay.”
Building trust doesn’t require grand gestures—it’s the small details that make a big impact. Display your SSL certificate, include recognizable payment logos, adopt clean and polished design elements, and add concise reassurances about payment security. Trusted brands and professional design elements reassure customers that their sensitive information is protected. Additionally, make contact information easy to find, and offer accessible customer service options like live chat or a detailed FAQ section to resolve any lingering doubts.
For business models requiring formal documentation, such as B2B services or high-value purchases, digital invoices are invaluable. Consider tools like Maya Invoice Payments, which allow you to provide structured, professional billing that supports a smooth and transparent transaction experience.
5. Optimize for Mobile Devices
With millions of Filipino consumers shopping on smartphones and tablets today, a desktop-first checkout experience is no longer enough. If your site isn’t mobile-friendly, you risk losing sales from customers who find it challenging to navigate or complete transactions on smaller screens.
Mobile optimization isn’t just about design—it’s about ensuring every element of the checkout process is responsive, easy to tap, and quick to load. Buttons should be large enough to avoid errors, forms should auto-fill when possible, and layouts must adjust seamlessly to different devices.
Using adaptive tools like Maya Plugins ensures your payment gateway is just as efficient on mobile as it is on desktop no matter if your website is built on the Shopify or the WooCommerce platform. By delivering a smooth, frustration-free experience across all platforms, you reduce abandonment rates and foster a more consistent and professional brand presence.
Power Your Checkout with Maya Business Solutions
Sign up for Maya Business to simplify your online checkout process and give your customers a seamless way to pay.
Aside from allowing you to take advantage of online and in-store payment solutions, setting up a Maya Business account lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. Furthermore, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, letting you save more.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, providing an additional avenue to finance and grow your online business. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today and unlock the full potential of our innovative solutions.
